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  Reflections of a Newsosaur: Why newspapers can’t stop the presses

  Until those new initiatives achieve critical mass, however, print will continue to be the lifeblood of the newspaper business.
  

  

  via newsosaur.blogspot.com

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  5 months on
  Kevin Sablan's clippings
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  When publishers sell advertising on a CPM basis ...

  When publishers sell advertising on a CPM (cost-per-thousand impressions) basis rather than on a flat-fee basis, the value of content depends solely on the amount of traffic it can draw to websites and newsletters where ads are displayed. This dynamic has reduced too much web content to the equivalent of internet-forum trolling -- provocative pieces designed to "go viral" by sparking controversy and outrage. Publishing top 10 lists that few people agree with, politically charged short video clips and other pieces of "link bait" that aim to get people to express a contrary opinion has become a viable online publishing business model. Just ask Cracked.com.

  via adage.com

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  ~1 year on
  Kevin Sablan's clippings
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  Pageviews vs engagement on content sites

  Pageviews vs Engagement – Most niche sites like the idea and prestige of being published a more established player, but the partnership often does little to help keep the small site sustainable. In Technically Philly’s case, we like seeing traffic numbers grow but we know that a small but dedicated fan base is what keeps us afloat. The drive-by reader may make our Google Analytics spike, but it doesn’t help fill seats when we host a paid event. Conversely, larger sites need traffic to sell more CPM-based advertising.

  via seanblanda.com

  This is just one point made by Sean Blanda in a post about TBD and how content partnerships "do not work."

  Technically Philly values their dedicated audience because the members of that audience pay for events that the company throws. Since most large media sites make their money from CPM-based advertising, their goal is to serve more pageviews instead of servicing a small niche audience.

  Very interesting. What could change that would make that part of the partnership work? Would it be more profitable for the niche site to sell ads or for the large media company to host events? Does the answer lie somewhere in the middle?

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  ~1 year on
  Kevin Sablan's clippings
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  @mathewi @ckanal ... and my only concern is that it wasn't *immediately* clear to me that twitsper is powered by DMs.

  ~1 year on Twitter

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  Good. Should be more obvious than FAQs. RT @ckanal: Twitsper developer responds w/ info on how DMs power the app: http://huff.to/9yywX3

  ~1 year on Twitter

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  Agreed. RT @joeruiz: @ckanal @mathewi So the concept is nice, the execution is lacking.

  ~1 year on Twitter

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  @ckanal @mathewi Based on how replies are only seen by people who follow sender and "recipient," I'm sure it could be done.

  ~1 year on Twitter

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  @ckanal @mathewi Would be great if Twitter would show/deliver "targeted" tweets only to followers who are on a list.

  ~1 year on Twitter

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  @mathewi I could see spammers living this tool. I have enough noise in my main stream. I don't need more in my direct messages.

  ~1 year on Twitter

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  Good morning, and my apologies to all who just got a dm from me. I didn't realize twitsper was sending mass direct messages.

  ~1 year on Twitter

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  @markuyemura Unhooked from work (even side projects) is enough. No need to detach from grid.

  ~1 year on Twitter

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